February 20, 2011

O FIX TO RIDE é uma ação pela qual a Converse Skateboard promove a restauração de importantes points do skate que, por falta de iniciativa pública, estão degradados. Ela consiste, sobretudo, no resgate das pistas e locais que contribuíram e ainda podem contribuir muito para a história do skate nacional e de muitos jovens.

FIX TO RIDE is a skate documentary by Converse Skate Brazil. The idea behind it is to follow the restoration of key skate spots. Due to a lack of public funding many parks were become un-skateable. Efforts to preserve skate venues is what this is all about. An interesting case where we have a private entity stepping in and promoting themselves well within the public space, especially considering the burgeoning Brazilian youth market is poised to explode. If it hasn't already...