Talk about bridging the gap between surf culture and urban lifestyle.

We are beyond excited to host the biggest pro surf event in the world on Long Island this September,” said Bob McKnight, CEO of Quiksilver. We are also bringing the best and brightest Quiksilver, Roxy and DC athletes to New York City, the largest media arena in the world, for twelve days of surf, skate, BMX, fashion, art and music that will bring incredible global attention to these phenomenal athletes and the action sports culture and lifestyle.

Should be very interesting to note the event's impact on east coast surfing and participation within the youth market.