Brilliant! Hopefully most folks realize by now that the mobile technology and urban youth market go hand in hand by now. It's going to be interesting to see how much of an affect apps like TSO will have in growing action sports, in particular the snow and surf categories.

We’re setting the bar as high as we can by signing athletes like P Rod. Riders that aren’t just the best in the world, but that also really want to give hands-on, personal instruction to help riders at all levels progress.

Think about it. When you know little about something these days you seek out information via the Internet. A how-to video app has big implications. Masekela clearly recognizes the power of mobile...

We live in an era where every participant in action sports is used to having access to everything right at their fingertips. And that was the driving force behind the creation of TSO – 24/7 access to instruction from the best riders in the world, all in the palm of your hand.