Take a look at the list of results from the 2010 Tampa Pro:

1. Paul Rodriguez $10,000
2. Nyjah Huston $15,000
3. Keegan Sauder $10,000
4. Peter Ramondetta $5,000
5. Ryan Sheckler $4,000
6. Torey Pudwill $3,000
7. Luan Oliveira $2,000
8. Danny Fuenzalida $1,750
9. Greg Lutzka $1,500
10. Chaz Ortiz $1,250

Of that list...5 would fall under the multicultural youth segment. There's both North and South American representation on this list of athletes.

Competition results are starting to reflect population demographics. Forty percent of the top 12 results reflects the diverse make-up of the action sports youth market.

Now, as a skateboarder, who later found snow & surf, why wouldn't kids following these athletes not want to try new sports? Something to think about with snow hurting in participation and retention...