Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

Cross cultural digital content continues to evolve and disseminate at higher rate and with better quality...

Nuestro rider Pepe Sanchez estuvo en Argentina durante nuestro verano. Asi aprovechó para estar en su casa y de paso producir un poco. Para empezar nos ha traido este clip para el engorile de pre temporada.

Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...

Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!

Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality

Wonder if Olivier Francoise should be identifying and targeting opportunities for Fiat to share under the radar advertising/marketing content in the U.S. market?

The rally like driving would have been a lot more appealing to football fans than J-Lo car chase...probably a lot less expensive too. Hope this wasn't a veiled attempt to tap into the NFL's strong interest in the Hispanic market.

A pesar de las dificiles condiciones por las cenizas del volcan Puyehue, el Burton Demo Tour llega nuevamente a Cerro Bayo. Te invitamos a probar las tablas y fijaciones del año que viene donde tiene que ser, en la nieve!

I spent some time with the Burton Argentina crew last year in Buenos Aires. They shared quite a few insights into what was helping them grow snowboard participation in Latin America. This was a cultural branding event they developed and spoke highly about.

Video is from this season, which just ended.

Looks like this was a fun little trip to Los Penitentes in Mendoza with the Burton Argentina team. Amazing terrain down there...

Really glad to see the season turned around down south. Things were looking grim at the start of the winter. A volcano eruption in Chile back in June cast an ominous blanket of ash over the mountains. Still, Burton Argentina got some good days in...

Visita del Argentina Burton Team al Valle de Las Leñas, MENDOZA.
Alojados en Los Molles Complejo Turistico, invierno 2011

Blotto, Jones, Jussi, and Rencz head to Argentina in search of summer pow and get more than they bargained for.