Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...
This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.
Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...
Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!
Another digital tool has emerged that will enable the snow industry to attract and retain a new pool of riders...
TTR Snowboarding has a brand-new, free App for the iPhone and iPad. The App gives you access to rider profiles and rankings as well as a look at all the current contenders for the TTR World Tour Overall, Halfpipe, Slopestyle, and Big Air titles. Head over to the iTunes App Store to download it for free.
Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...
Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!
Via Bad Quality
Once again culturally relevant digital snowboard content finds its way into my social news feed...via BQP
What we have here is a story that's not being directed at the right audience in in the best possible way. This will probably never see much exposure in broader Spanish language media.
Iker Fernandez rips and his experiences with the sport. Talk about generating a cross-cultural appeal to the mainstream U.S.
Les presentamos el avance de nuestra ultima producción: SAIKO The Iker Fernandez Documentary. si hay alguien que se merece un documental en españa, ese es Iker. Estuvo presente en 3 olimpiadas, de las cuales fue abanderado de españa en 2002; filmo con las mejores productoras de snowboard y actualmente nos demuestra que sigue rideando a un nivel altisimo. saldrá en DVD en el Catalogo de Surfer rule de noviembre y en diciembre estara online para ver y descargar en varios sitios.
chequeen el teaser en www.saikodocumentary.com
It still amazes me that Spanish-language snowboard content isn't being further expanded in the U.S. Hispanic market..
This is from this last season's Argentina Snowboard Tour...
A pesar de las dificiles condiciones por las cenizas del volcan Puyehue, el Burton Demo Tour llega nuevamente a Cerro Bayo. Te invitamos a probar las tablas y fijaciones del año que viene donde tiene que ser, en la nieve!
The evolution of Latin snowboarding marches onward...The North and South American markets are interwined these days.
Like any cultural movement, the Latin snowboard scene is nothing without the partiipation of the young. Right now, Argentina and Chile are doing a great job of attracting more riders into the lifestyle. Again this has big marketing implications throughout the Americas as these kids grow the sport...
Como no podía ser de otra manera, el Rip Curl Grom Winter Search 2011 fue todo un éxito, a pesar del mal clima, los chicos lo dieron todo, una gran cantidad de participantes de Bariloche, San Martín de los Andes, Caviahue y otros lugares del país, participaron de este gran evento que cada año tiene mas nivel y convoca a mas chicos!
Aguanten los eventos amateurs!!!
Aguante el freestyle Argentino!!!
I've said for a long time that technology has the opportunity to serve as a bridge between an online/offline existence. The marketing resource for cultural and lifestyle brands to attract new customers. Sports, especially snowboarding, would be able to address participant gap via new media technologies. It is after all the way to reach young urban consumers. Based on The Creators Project posting I read this morning, we aren't too far off from seeing the content that can deliver on this idea...
Step into the fray, media artist and keen snowboarder Trent Brooks who’s developed an open source project called AntiMap to take that data indexing experience to the slopes, gathering real-time rider data while you’re out skiing or snowboarding. It then analyzes your numbers and even syncs it to video footage of you riding around, so you can marvel at your sick moves while enjoying some après-ski downtime.
