This piece tells the story that inspired Nike's new Alejo Muniz signature T-shirt collection, released exclusively to Brazil.
The line is dope — but Alejo's story is something else.
Parabéns.
Times are a changing for sure. I've predicted for awhile that cultural & sports trends would lead to an increase in foreign athletes leading global marketing campaigns. Rodrigo Petersen is the most recent testament to it. Here's an interview ESPN Skateboarding did with him. Interesting to see him find a spot the BLVD team...
It has never been easy for foreign skaters to make it big in America. Language and marketability have always been a factor in U.S. kids gravitating towards riders from other countries. Recently there has been a shift towards international pros actually staying put and having pro models on brands based in their countries like Blueprint, Cliché, Jart, etc. But Rodrigo Petersen has always had loftier goals than being big only in Brazil.
Snowboarders from Brazil make they're way to Valle Nevado in Chile. Yeah I know, no snow in Brazil, but there this story speaks to the "Lure of the Unknown Love" found in the mountains...
Tiago Brant e Gustavo Veiga chegam ao Valle Nevado depois de 4 dias de viagem!
Via Huck Magazine...
Brazilian filmmaker Pablo Aguiar has just released this surf film, Nobody is a Kid Anymore.
It takes a fresh look at the surf paradise of North Shore, Hawaii and features a host of young Brazilian surfers including Thiago Camarão, Gabriel Medina and Jessé Mendes.
Title seems to embody everything Brazil is representing these days...
As we see action sports increasingly gain global appeal, there ontinues no doubt we'll see more Latin American kids rise through the ranks of professional athletes...
Luan Oliveira sits down for our second edition of 'From the Streets to the League', where Street League pros talk about how they came up skating and ended up in Street League.
Scenes of Estevan Oriol in Brazil, the North American Photographer's born in Los Angeles, CA.
I've been a fan of Brazil for a long time...
An experimental short for the magazine UMAG about the lifestyle of a group of skateboarders and surfers in São Paulo and Florianópolis - Brazil
São Paulo, foi escolhida uma das 5 cidades do mundo a sediar uma prestigiosa disputa na categoria amador: o D.C. King of Series, que existe também em Barcelona, Dublin, Los Angeles e Vancouver.
The DC King of São Paulo is another clear sign that action sports culture and lifestyle continues to move towards global status. Now in its third year, it shows where things are heading.
O FIX TO RIDE é uma ação pela qual a Converse Skateboard promove a restauração de importantes points do skate que, por falta de iniciativa pública, estão degradados. Ela consiste, sobretudo, no resgate das pistas e locais que contribuíram e ainda podem contribuir muito para a história do skate nacional e de muitos jovens.
