Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...

Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!

A pesar de las dificiles condiciones por las cenizas del volcan Puyehue, el Burton Demo Tour llega nuevamente a Cerro Bayo. Te invitamos a probar las tablas y fijaciones del año que viene donde tiene que ser, en la nieve!

I spent some time with the Burton Argentina crew last year in Buenos Aires. They shared quite a few insights into what was helping them grow snowboard participation in Latin America. This was a cultural branding event they developed and spoke highly about.

Video is from this season, which just ended.

Looks like this was a fun little trip to Los Penitentes in Mendoza with the Burton Argentina team. Amazing terrain down there...

Really glad to see the season turned around down south. Things were looking grim at the start of the winter. A volcano eruption in Chile back in June cast an ominous blanket of ash over the mountains. Still, Burton Argentina got some good days in...

Visita del Argentina Burton Team al Valle de Las Leñas, MENDOZA.
Alojados en Los Molles Complejo Turistico, invierno 2011

Blotto, Jones, Jussi, and Rencz head to Argentina in search of summer pow and get more than they bargained for.

Here is an emerging market providing insight into what a learn to ride day in U.S. multicultural youth market might look like...

Con un día increíble en el centro de esquí La Parva, el ganador Agustín Arteaga y su amigo Patricio pudieron gozar del snowboard al haber participado desde nuestro fanpage en facebook. ¿Y cómo no iba a ser bueno? Probaron el MINI/Burton, obtuvieron un ticket completamente gratis, nieve nueva, día soleado y almuerzo en el BBB ¿qué más puedes pedir? Junto a Daniel “Poroto” Avdaloff recorrieron algunos rincones que aún no eran descubiertos en este gran centro, pudiendo deslizar sobre aquella capa de powder que había caído hace dos días atrás. ¡QUÉ SUERTE! A continuación algunas fotos de lo que fue ese día sábado 20 de agosto

An exercise in cross-cultural thinking...

¿Que la Fish es sólo para powder? Mira este video para que veas a Stephan Maurer además de gozar el preciado pow, le saca el jugo en el park también.

By the way, I have a Burton Fish. What Stephan Maurer is doing with this board is really impressive. He's riding it with a different perspective in mind.

Online tools, such as Burton's "The Great Outfitter", are essential in targeting uninitiated, or non-traditional, snow customers. The curiosity in discovering something new, via an interactive, is very powerful and and effective means for engaging with them.

Riders can put together and view as many pant and jacket combinations as they can think of by selecting different colors, fits, and weather conditions. Users can also find some inspiration from the Great Outfitter’s Gallery, which features outerwear worn by Burton pros and setups chosen by Burton staff. The site features local shops so as to help users find their gear nearby.

The digital media space is where brands gain and lose future customers. Vail Resorts has totally hanged its marketing approah, evident by a recent speech made by CEO Rob Katz. Again, it's all about connecting the dots...Below -- via Hispanic Trending

An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population is coinciding with the growth of digital media. In fact, Hispanics worldwide are increasingly using the Internet and social media to not only keep in touch with family and friends but they are also searching for product information, comparing prices, printing coupons, and shopping online. Is your brand ready? 

Do you have a road map to get the Hispanic consumer market trending in your direction becomes the question...