Cross cultural digital content continues to evolve and disseminate at higher rate and with better quality...

Nuestro rider Pepe Sanchez estuvo en Argentina durante nuestro verano. Asi aprovechó para estar en su casa y de paso producir un poco. Para empezar nos ha traido este clip para el engorile de pre temporada.

Wonder if Olivier Francoise should be identifying and targeting opportunities for Fiat to share under the radar advertising/marketing content in the U.S. market?

The rally like driving would have been a lot more appealing to football fans than J-Lo car chase...probably a lot less expensive too. Hope this wasn't a veiled attempt to tap into the NFL's strong interest in the Hispanic market.

Blotto, Jones, Jussi, and Rencz head to Argentina in search of summer pow and get more than they bargained for.

A little piece I wrote about my South American Snow Sessions experience in Argentina...thoughts framed from a digital retro-acculturation mindset.

Sometimes you have to shake yourself free from the doldrums of responsibility associated with growing up. Being an “adult” has its upside, but those are packaged with sacrifices that can take the best out of you. This is why I went snowboarding in Argentina last summer with South America Snow Sessions. My trip to SASS was a long awaited remedy for my worn and beaten adult psyche. Riding new terrain with new & old friends recharged my mind, body, and spirit. Life’s tough man – you’ve got to bring it everyday. Thankfully the chance to hang in beautiful Bariloche, Argentina and ride an amazing mountain with incredible pros and great new friends is accessible and worth the time and money.

Cuarto capitulo del B tour, el Argentina Burton Team: Tomas Orol, Pablo Fagiani, Tomas Materi en el Cerro Catedral, Rio Negro ARGENTINA. Camara Alejandro Ingrassia. MATER Vision Producciones. boarder Postproduccion.

Podés ver el Mapa de Pistas Completo directamente haciendo un click en la imagen, o descargarlo haciendo click con el botón derecho del mouse y luego seleccionando "Guardar imagen como...".

Ésta es la montaña donde estaré hacendo snowboard por la próxima semana. El lugar me impresioné mucho. Tiene un poco de todo, el terreno es grande y el ambiente muy padre...

This is the mountain I'll be snowboarding at for the next week. The place has impressed me. It has a little of everything, the terrain is big and the atmosphere is cool...