ER: Cross-Cultural “MINI & Burton te llevan a La Parva” #CulturalBranding #SportsMarketing #Snowboard

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Here is an emerging market providing insight into what a learn to ride day in U.S. multicultural youth market might look like...

Con un día increíble en el centro de esquí La Parva, el ganador Agustín Arteaga y su amigo Patricio pudieron gozar del snowboard al haber participado desde nuestro fanpage en facebook. ¿Y cómo no iba a ser bueno? Probaron el MINI/Burton, obtuvieron un ticket completamente gratis, nieve nueva, día soleado y almuerzo en el BBB ¿qué más puedes pedir? Junto a Daniel “Poroto” Avdaloff recorrieron algunos rincones que aún no eran descubiertos en este gran centro, pudiendo deslizar sobre aquella capa de powder que había caído hace dos días atrás. ¡QUÉ SUERTE! A continuación algunas fotos de lo que fue ese día sábado 20 de agosto

‪ER: Cross-Cultural 'El Valle Nevado - #Brazil to #Chile' #snowboarding #latism #DigitalSports‬‏

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Snowboarders from Brazil make they're way to Valle Nevado in Chile. Yeah I know, no snow in Brazil, but there this story speaks to the "Lure of the Unknown Love" found in the mountains...

Tiago Brant e Gustavo Veiga chegam ao Valle Nevado depois de 4 dias de viagem!

ER: Cross-Cultural 'TERCER REPORTE SEMANAL QUIKSILVER CEREMONIAL 2011' #LatISM #Surfing #Chile #DigitalContent

Ramón Navarro nos cuenta por que, volvemos a bandera roja y seguimos esperando por las mejores condiciones y las olas mas grandes para este mega evento.

The commercials at the end were interesting...shows Spanish-language affinity for action sports lifestyle.

ER: Cross-Cultural 'Riders por Chile | Manuel Díaz' #latISM #Chile #snowboard

Conversamos con el snowboarder que con solo 22 años está a la altura de los mejores a nivel mundial.

Great interview with Chilean pro Manuel Díaz, who in my opinion, is the first rider to step up and really bring attention to the Latin American scene. A cross-cultural movement to watch...

ER: Cross-Cultural 'Hadi and Michilot’s Travel Guide to South America' #latISM #retroacculturation via @snowboardermag

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Action sports stories with elements of retro-acculturation are out there...

Going to South America is a journey I have looked forward to for the past three years of my existence. Ever since I heard of snowboarding there, I have been dreaming I could have a chance to place myself south of that equator.

I soon remember that Jonas Michilot has always dreamed to make his way through South America as well. His idea was to make it in the direction of Lima, Peru to reunite with his family there and explore his Peruvian heritage.

ER: Cross-Cultural 'Documental #Skateparks #Chile #LatISM @Skateparks via @latabla

Este es un Documental de la historia de como se llego a realizar los Skateparks más importantes de Chile. Tambien se analiza la mala construcción de algunos de estos y la importancia de estos para la sociedad Chilena.

ER: Message-Mapping 'A Chilean Volcano Venture' #latISM #Chile #snowboard via @TWSnow

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Un vídeo sobre la experiencia de TWSnow en Chile…

Look for the full feature in the February issue.

ER: Cross-Cultural 'Stephan Maurer y su Fish' #latISM #snowboard via @7veinte

An exercise in cross-cultural thinking...

¿Que la Fish es sólo para powder? Mira este video para que veas a Stephan Maurer además de gozar el preciado pow, le saca el jugo en el park también.

By the way, I have a Burton Fish. What Stephan Maurer is doing with this board is really impressive. He's riding it with a different perspective in mind.

ER: Cross-Cultural 'YESisode 3' #latISM #Chile @snowboardmag #earthquakerelief

Awesome bilingual content via Yes Snowboards...

The Yes Crew joins up with the Save The Waves Coalition to help build a greenhouse for earthquake relief.