Just listen to the kid's words...

In our sixth installment of From the Street to the League, we talk with Street League pro David Gonzalez.This web series gives an inside look at where some of our pros have come from and what they've gone through to get where they are in skateboarding.

The Volcom Brand Jeans Tour recently headed South navigating it's way to Costa Rica and Colombia with David Gonzalez, Luan Oliveira, David Gravette and Collin Provost on board. Our first leg of the tour in Costa Rica went off without a hitch. It actually caught us a little off guard at the excitement and size of the massive crowds that followed us from each event.

Find it hardly surprising that large crowds are showing for this tour. In today’s digital world, answering the questions associated with an event, who, what and where, has rapidly evolved to build a following of enthusiasts in even the least likely of places. Testament to the world growth of the action sports lifestyle…Doesn’t hurt that many of the skaters are of Latin heritage.

A great example of why you have to look at the Hispanic youth market from a non-traditional POV. This kid isn't listening to norteño, cumbia, salsa, or bachata...not one song is in Spanish. David has a mash-up of interests.