ER: #CultureMaking Saiko Full Movie 'The Iker Fernandez Documentary ' #DigitalSports #RecombinantCulture @snowplanetmag

Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

ER: #CultureMaking 'My Home, Our Home' #surfing #Mexico #Bilingual #DigitalContent #AnthroJournalism

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

ER: #CrossCultural 'SAIKO DOCUMENTARY Iker Fernandez #DigitalSports #InnovativeContent #Snowboard #latism

Once again culturally relevant digital snowboard content finds its way into my social news feed...via BQP 

What we have here is a story that's not being directed at the right audience in in the best possible way. This will probably never see much exposure in broader Spanish language media.

Iker Fernandez rips and his experiences with the sport. Talk about generating a cross-cultural appeal to the mainstream U.S.

Les presentamos el avance de nuestra ultima producción: SAIKO The Iker Fernandez Documentary. si hay alguien que se merece un documental en españa, ese es Iker. Estuvo presente en 3 olimpiadas, de las cuales fue abanderado de españa en 2002; filmo con las mejores productoras de snowboard y actualmente nos demuestra que sigue rideando a un nivel altisimo. saldrá en DVD en el Catalogo de Surfer rule de noviembre y en diciembre estara online para ver y descargar en varios sitios.

chequeen el teaser en www.saikodocumentary.com

ER: Culture-Making 'Capítulo 2 Mazatlán - Piel Concreto' #latISM #Mexico #Vans #urban #youthmarket via @pielconcreto

Capítulo de Piel Concreto grabado en Mazatlán

Second episode of the Vans MX documentary 'Piel Concreto' exploring the growth of the skateboarding in Mexico. Tony Alva makes an appearance and reinforces the surf+music connection.

Still, I'm fairly surprised by the fact that very little is known overall about the evolution of surfing in the country, especially considering how many accessible breaks are found there.

ER: Culture-Making 'Capítulo 1 Monterrey - Piel Concreto' #latISM #urban #youthmarket @vans_66 via @pielconcreto

Primer capítulo del Tour Piel Concreto, grabado en la ciudad de Monterrey.

Vans Mexico is doing an interesting little documentary on the country's skate scene via Piel Concreto. It will be intriguing to see how different, or similar, they are from one another in the southwest part of the United States. One thing I already noticed is that the drug gang violence has already sped up the construction of skate parks...The sport will only grow as a result of this social trend.

ER: Culture-Making 'FIX TO RIDE IAPI – para marcar a história' #latISM #Brasil via @ConverseSkate

via vimeo.com 

O FIX TO RIDE é uma ação pela qual a Converse Skateboard promove a restauração de importantes points do skate que, por falta de iniciativa pública, estão degradados. Ela consiste, sobretudo, no resgate das pistas e locais que contribuíram e ainda podem contribuir muito para a história do skate nacional e de muitos jovens.

FIX TO RIDE is a skate documentary by Converse Skate Brazil. The idea behind it is to follow the restoration of key skate spots. Due to a lack of public funding many parks were become un-skateable. Efforts to preserve skate venues is what this is all about. An interesting case where we have a private entity stepping in and promoting themselves well within the public space, especially considering the burgeoning Brazilian youth market is poised to explode. If it hasn't already...

ER: Cross-Cultural 'Documental #Skateparks #Chile #LatISM @Skateparks via @latabla

Este es un Documental de la historia de como se llego a realizar los Skateparks más importantes de Chile. Tambien se analiza la mala construcción de algunos de estos y la importancia de estos para la sociedad Chilena.

ER: Culture-Making 'INFLUENCERS' #LatISM @adcolor

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.