Not surprising to hear action sports athletes are signing social media contracts with their sponsors. Makes sense in so many ways.
More than ever, action-sports stars are seen as mediums to reach a coveted generation of consumers. "We want to get video that was shot with our product in as many different places and in front of as many different eyes as possible," said Dan Strickland, director of partnership marketing at Contour HD, a hands-free camera company. "Our athletes are our tools to do that."
Interestingly, looking at broader digital media trends it becomes more apparent that athletes speaking from a culturally relevant perspective are going to become hot commodities for youth brands looking to expand and grow globally.
As we move faster and faster into a world defined by social media interactions, it's worth knowing how Latinos use social media because it reveals a fundamental quality of this generation. Yes, we use Twitter, too, but in a different way. We're not selling a personal brand on reality TV but creating community.
Guess we can't forget the O.G. words of Jean-Jacques Rousseau with regards to The Social Contract.
The heart of the idea of the social contract may be stated simply: Each of us places his person and authority under the supreme direction of the general will, and the group receives each individual as an indivisible part of the whole...
The comments from three-time X Games champ in BMX Park, Daniel Dhers (Venezuela), seems to support the Rousseau statement.
I put my sponsors' products in my tweets once in a while, but I don't want it to look like I'm trying to sell something for somebody. It's more like, 'I'm having trouble staying awake -- good thing I got my Red Bull.
