ER: #CultureMaking Saiko Full Movie 'The Iker Fernandez Documentary ' #DigitalSports #RecombinantCulture @snowplanetmag

Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

ER: #CrossCultural 'HIGH' Experimental #SkateFilm #latISM #Venezuela #DigitalSports

Venezuelan filmmaker Daniel Etura has just released this experimental skate film, High.

Made with graphic designer Sergio Jungle, it sees an unnamed skater riding a bowl in Madrid, Spain to the sounds of Aphex Twin's Window Licker.

It's heavily laden with clever editing and post-production, letting the music dictate the skateboarding.

Via - Huck Magazine

ER: #CultureMaking 'My Home, Our Home' #surfing #Mexico #Bilingual #DigitalContent #AnthroJournalism

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

ER: #CulturalBranding 'Burton Demo Tour - La Hoya 2011' #SportsMarketing #DigitalContent #Snowboard

Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...

Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!

ER: #CrossCultural 'SAIKO DOCUMENTARY Iker Fernandez #DigitalSports #InnovativeContent #Snowboard #latism

Once again culturally relevant digital snowboard content finds its way into my social news feed...via BQP 

What we have here is a story that's not being directed at the right audience in in the best possible way. This will probably never see much exposure in broader Spanish language media.

Iker Fernandez rips and his experiences with the sport. Talk about generating a cross-cultural appeal to the mainstream U.S.

Les presentamos el avance de nuestra ultima producción: SAIKO The Iker Fernandez Documentary. si hay alguien que se merece un documental en españa, ese es Iker. Estuvo presente en 3 olimpiadas, de las cuales fue abanderado de españa en 2002; filmo con las mejores productoras de snowboard y actualmente nos demuestra que sigue rideando a un nivel altisimo. saldrá en DVD en el Catalogo de Surfer rule de noviembre y en diciembre estara online para ver y descargar en varios sitios.

chequeen el teaser en www.saikodocumentary.com

ER: #CrossCultural 'King of the Park - Caviahue' #Bicultural #Digital #Content #Media #Archive #ActionSports

It still amazes me that Spanish-language snowboard content isn't being further expanded in the U.S. Hispanic market..

This is from this last season's Argentina Snowboard Tour...

ER: #CulturalBranding 'Los Penitentes #Snowboard Trip - Burton #Argentina' #Digital #Sports #Content #latISM

Looks like this was a fun little trip to Los Penitentes in Mendoza with the Burton Argentina team. Amazing terrain down there...

ER: Cross-Cultural 'BQP Reel' #Argentina #Snowboard #FilmProduction #SouthAmerica

ER: Cross-Cultural ‘Nobody is a Kid Anymore’ #SurfFilm #latISM #Brazil #Hawaii #Recombinant #Sports #Culture

Via Huck Magazine...

Brazilian filmmaker Pablo Aguiar has just released this surf film, Nobody is a Kid Anymore.

It takes a fresh look at the surf paradise of North Shore, Hawaii and features a host of young Brazilian surfers including Thiago Camarão, Gabriel Medina and Jessé Mendes.

Title seems to embody everything Brazil is representing these days...

ER: Cross-Cultural 'Dark Lens-Lente Obscura' #SurfFilm #Brazil #LatISM

A little surf film art piece by the Brazilian Pablo Aguiar...

For art to exist, for any sort of aesthetic activity to exist, a certain physiological precondition is indispensable: intoxication. - Nietzsche