The author asks a very poignant question when we think of where the urban multicultural youth market is heading...

Can hip hop save the world?

Posted a teaser for Tales in December. It's a film by Mark Daniel about Brazilian surfers traveling through Central America and Mexico. Beautiful imagery, solid music and conveys a strong Latin vibe. The kind of digital content that leaves an impression...Muito legal!

I've argued the globalization of action sports would impact the U.S. urban youth market. It was top of mind when writing up 'Fieldnotes: Bariloche, Argentina Sept 2010' recently. Athletes from around the globe will soon be the heroes that kids in United States identify. Its definitely trending in this direction.

Amen Teter's, Directer of Action Sports at Octagon, comments have me looking ahead...

Let’s face it, globalization is driving the growth of all business, and sports (including surfing) is no exception. Ten years ago, a commercial relationship with a global company, or a company based outside of an athlete’s home market, was unique. Today, the opportunities we’re cultivating for our athletes in markets like Brazil, Mexico, India, China, UAE, South Africa, and Japan are some of the most lucrative opportunities our athletes have. Not only do we have unique global resources, but we also have a proven track record of being able to help influence the growth of individual sports—from snowboarding’s global emergence to swimming’s presence on national TV—and we hope to help move surfing forward on the global scene through the work we do with our athletes.