Like any cultural movement, the Latin snowboard scene is nothing without the partiipation of the young. Right now, Argentina and Chile are doing a great job of attracting more riders into the lifestyle. Again this has big marketing implications throughout the Americas as these kids grow the sport...

Como no podía ser de otra manera, el Rip Curl Grom Winter Search 2011 fue todo un éxito, a pesar del mal clima, los chicos lo dieron todo, una gran cantidad de participantes de Bariloche, San Martín de los Andes, Caviahue y otros lugares del país, participaron de este gran evento que cada año tiene mas nivel y convoca a mas chicos!

Aguanten los eventos amateurs!!!

Aguante el freestyle Argentino!!!

Via BQP

Here is an emerging market providing insight into what a learn to ride day in U.S. multicultural youth market might look like...

Con un día increíble en el centro de esquí La Parva, el ganador Agustín Arteaga y su amigo Patricio pudieron gozar del snowboard al haber participado desde nuestro fanpage en facebook. ¿Y cómo no iba a ser bueno? Probaron el MINI/Burton, obtuvieron un ticket completamente gratis, nieve nueva, día soleado y almuerzo en el BBB ¿qué más puedes pedir? Junto a Daniel “Poroto” Avdaloff recorrieron algunos rincones que aún no eran descubiertos en este gran centro, pudiendo deslizar sobre aquella capa de powder que había caído hace dos días atrás. ¡QUÉ SUERTE! A continuación algunas fotos de lo que fue ese día sábado 20 de agosto

A year ago I was preparing for a snowboard trip to Bariloche, Argentina. It was my second Andes shred trip and was very eager to see how far the scene had progressed over the years. The riding at Cerro Catedral is off the hook and highly encourage going there if the opportunity presents itself.

The most memorable part of the trip was interacting with the growing global snowboard community. Bariloche exposed me to local athletes, brand reps, mountain guides, and snow media personalities and helped me understand Latin American snowboard market better. It's raw and full of potential as the sport goes global.

As the new cover of KomunidadSnow states, "the future" of Latin snowboard culture is bright and will continue to expand. Best part is the young kids are leading the way. This year's season started off slow due to a volcanic eruption, but in true Latin fashion, folks are brushing it off and making the best of it. Evident by the steady flow of tweets, blog, photo, and video posts coming across my feed sharing the stoke of a day on the mountain. There's still a lot to be learned from the South American snow scene.

Hoy, luego de una temporada dificil, con un Volcan en erupcion de por medio y con todo lo que ello implica, estamos orgullosos de entregarles el numero 4 de la revista komunidadsnow. Paulatinamente la encontraras en los shops, eventos, y competencias de los diferentes centros de esquí de la Argentina.

Yet another fine ex. of creativity and innovation re-purposing a sports traditions to meet the general public. I want to play a round of "Slum Golf"...

Caddies from an upscale golf club in Mumbai, India, created a version of the game using handmade equipment and a course that winds through the streets and slums.