ER: Culture-Making 'El Futuro' #Digital #ActionSports #Recombinant #YouthMarket @KomunidadSnow
A year ago I was preparing for a snowboard trip to Bariloche, Argentina. It was my second Andes shred trip and was very eager to see how far the scene had progressed over the years. The riding at Cerro Catedral is off the hook and highly encourage going there if the opportunity presents itself.
The most memorable part of the trip was interacting with the growing global snowboard community. Bariloche exposed me to local athletes, brand reps, mountain guides, and snow media personalities and helped me understand Latin American snowboard market better. It's raw and full of potential as the sport goes global.
As the new cover of KomunidadSnow states, "the future" of Latin snowboard culture is bright and will continue to expand. Best part is the young kids are leading the way. This year's season started off slow due to a volcanic eruption, but in true Latin fashion, folks are brushing it off and making the best of it. Evident by the steady flow of tweets, blog, photo, and video posts coming across my feed sharing the stoke of a day on the mountain. There's still a lot to be learned from the South American snow scene.
Hoy, luego de una temporada dificil, con un Volcan en erupcion de por medio y con todo lo que ello implica, estamos orgullosos de entregarles el numero 4 de la revista komunidadsnow. Paulatinamente la encontraras en los shops, eventos, y competencias de los diferentes centros de esquí de la Argentina.
