A further sign that the ever evolving Latin action sports market continues to evolve. RDA is turning into annual award show highlighting Hispanic action sports athletes and creatives...

RDA (Riders del Año) se trata de una noche especial, organizada con la colaboración de riders, periodistas, medios de comunicación, asociaciones y empresas organizadoras de eventos, para premiar a los deportistas, periodistas, medios de comunicación y eventos nacionales más destacados del año.

RDA es una noche mágica de los deportes extremos, una gala creada por nosotros para nosotros. La gala de los RDA se celebra anualmente para reconocer y celebrar los logros deportivos.

RDA busca fomentar el desarrollo del deporte de acción en Argentina y promover la participación en estos deportes por todo el país sin importar el sexo, procedencia, etc uniendo a todos ellos en una noche única.

Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

This piece tells the story that inspired Nike's new Alejo Muniz signature T-shirt collection, released exclusively to Brazil.

The line is dope — but Alejo's story is something else.

Parabéns.

Cross cultural digital content continues to evolve and disseminate at higher rate and with better quality...

Nuestro rider Pepe Sanchez estuvo en Argentina durante nuestro verano. Asi aprovechó para estar en su casa y de paso producir un poco. Para empezar nos ha traido este clip para el engorile de pre temporada.

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...

Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!

Latin style...

A perfect stage was set for the occasion in the beautiful, luxurious hotel. Located on the beach with the Pacific Ocean as the background, competitors, organizers and ISA Officials enjoyed a night full of fun, live music, delicious local food, lots of Salvadorean culture, the trademark Aloha Beach Party bonfire and a stunning fireworks show.

Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality

Wonder if Olivier Francoise should be identifying and targeting opportunities for Fiat to share under the radar advertising/marketing content in the U.S. market?

The rally like driving would have been a lot more appealing to football fans than J-Lo car chase...probably a lot less expensive too. Hope this wasn't a veiled attempt to tap into the NFL's strong interest in the Hispanic market.