Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

A nice little story highlighting the expansive reach of the action sports culture and lifestyle these days...

After winning the SanDisk Sequence award at Red Bull Illume, Miguel Angel Lopez had three words to say – “Viva la Mexico!” Even his t-shirt said the same. Although Miguel didn’t say much else that night in English and had fellow South American Orlando Duque translate from Spanish for him on stage, it reminded everyone how international Red Bull Illume is. But a Mexican winner was an awesome surprise nonetheless.

AdAge's "Why Marketers Should Care About a Mexican Kid Falling Into a Stream" really resonated with me this morning. Immediately, it had me thinking of about magical realism's power in telling a brand story. Its as if Juan Carlos Onetti was the writer behind "La caída de Edgar"...uno de sus cuentos.

Joe Kutchera, the author of "Latino Link: Building Brands Online With Hispanic Communities and Content," is convinced that targeting Hispanics online is no longer possible without building -- and maintaining -- a continuous relationship with consumers on social networks. Perhaps that is why Kutchera, a former Time Warner executive, loves to tell the story of Gamesa, a PepsiCo-owned company that turned a viral sensation into its own advertising pitch in Mexico.

I've viewed the digital marketing realm as ripe for telling new stories to tell for quite some time now...Edgar's story should serve as a creative springboard.

Kutchera, who is already working on a second book (or perhaps a "vook," a "video book") is confident there will be plenty more stories to tell, and not all about falling kids and cookie heroes.

"Latino Link: Building Brands Online With Hispanic Communities and Content"