Nike's new skate film looks to be pretty awesome. What I found interesting is that the roster of athletes in it will be most reflective of what the U.S. youth market looks like right now. Two Hispanics, one of who is bilingual, and a black kid. It's no wonder the brand has had so much success in action sports as of late...

On June 2, 2011 Paul Rodriguez, Theotis Beasley and Omar Salazar take the stage in the NIKE CHOSEN.