Great documentary done on Spanish Rider Iker Fernandez...

What I found interesting is the way English and Spanish are presented in a seamless fashion. Talking about a snowboard lifestyle remix here. This is the type of digital content that will become increasingly relevant in the U.S. multicultural market.

Iker's story is awesome is because it reminds us that creative, snowboard talent can come from anywhere...

A finales de verano ya os informamos que la productora argentina BQP estaba preparando un documental sobre nuestro rider más reconocido, Iker Fernández. Ahora justo antes de acabar el año ese documental ve la luz y nos hace un repaso de la trayectoria de este rider que ha llegado a lo mas alto del snowboard y que sigue ahí andando fuerte.

Cross cultural digital content continues to evolve and disseminate at higher rate and with better quality...

Nuestro rider Pepe Sanchez estuvo en Argentina durante nuestro verano. Asi aprovechó para estar en su casa y de paso producir un poco. Para empezar nos ha traido este clip para el engorile de pre temporada.

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

Talk about an athlete/celebrity influencer having a cultural moment. Paul Rodriguez is receiving this year's Stoked Achievement Award this week.

Paul Rodriguez spoke at an After School event presented by Stoked & Mountain Dew yesterday at New York City Technical College. P-Rod took the stage in front of an audience of high school students to answer some questions from Stoked founder Steve Larosiliere and to speak about how skateboarding has shaped his life. Alex Corporan, Mark Nardelli, Steve Rodriguez & Nigel Sylvester also spoke on friendship & leadership topics and answered questions. The crowd watched some clips, got some free product and between speakers listened to DJ C-Lo spin some tracks.

Orale...

Marc Frank Montoya has been ruling the urban snowboard scene for so long, it seems like he should be 102, hanging out in an old folks home somewhere talking about how good things used to be "back in the day." Instead he's still out in the streets and in the mountains, killing it with his FODT crew, making movies that will have your mouth hanging open -- as much for the riding as the shock of wondering how these guys get away with doing it in some of the places they do.

Another digital tool has emerged that will enable the snow industry to attract and retain a new pool of riders...

TTR Snowboarding has a brand-new, free App for the iPhone and iPad. The App gives you access to rider profiles and rankings as well as a look at all the current contenders for the TTR World Tour Overall, Halfpipe, Slopestyle, and Big Air titles. Head over to the iTunes App Store to download it for free.

Latin style...

A perfect stage was set for the occasion in the beautiful, luxurious hotel. Located on the beach with the Pacific Ocean as the background, competitors, organizers and ISA Officials enjoyed a night full of fun, live music, delicious local food, lots of Salvadorean culture, the trademark Aloha Beach Party bonfire and a stunning fireworks show.

Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality

Once again culturally relevant digital snowboard content finds its way into my social news feed...via BQP 

What we have here is a story that's not being directed at the right audience in in the best possible way. This will probably never see much exposure in broader Spanish language media.

Iker Fernandez rips and his experiences with the sport. Talk about generating a cross-cultural appeal to the mainstream U.S.

Les presentamos el avance de nuestra ultima producción: SAIKO The Iker Fernandez Documentary. si hay alguien que se merece un documental en españa, ese es Iker. Estuvo presente en 3 olimpiadas, de las cuales fue abanderado de españa en 2002; filmo con las mejores productoras de snowboard y actualmente nos demuestra que sigue rideando a un nivel altisimo. saldrá en DVD en el Catalogo de Surfer rule de noviembre y en diciembre estara online para ver y descargar en varios sitios.

chequeen el teaser en www.saikodocumentary.com