A further sign that the ever evolving Latin action sports market continues to evolve. RDA is turning into annual award show highlighting Hispanic action sports athletes and creatives...

RDA (Riders del Año) se trata de una noche especial, organizada con la colaboración de riders, periodistas, medios de comunicación, asociaciones y empresas organizadoras de eventos, para premiar a los deportistas, periodistas, medios de comunicación y eventos nacionales más destacados del año.

RDA es una noche mágica de los deportes extremos, una gala creada por nosotros para nosotros. La gala de los RDA se celebra anualmente para reconocer y celebrar los logros deportivos.

RDA busca fomentar el desarrollo del deporte de acción en Argentina y promover la participación en estos deportes por todo el país sin importar el sexo, procedencia, etc uniendo a todos ellos en una noche única.

Venezuelan filmmaker Daniel Etura has just released this experimental skate film, High.

Made with graphic designer Sergio Jungle, it sees an unnamed skater riding a bowl in Madrid, Spain to the sounds of Aphex Twin's Window Licker.

It's heavily laden with clever editing and post-production, letting the music dictate the skateboarding.

Via - Huck Magazine

Talk about an athlete/celebrity influencer having a cultural moment. Paul Rodriguez is receiving this year's Stoked Achievement Award this week.

Paul Rodriguez spoke at an After School event presented by Stoked & Mountain Dew yesterday at New York City Technical College. P-Rod took the stage in front of an audience of high school students to answer some questions from Stoked founder Steve Larosiliere and to speak about how skateboarding has shaped his life. Alex Corporan, Mark Nardelli, Steve Rodriguez & Nigel Sylvester also spoke on friendship & leadership topics and answered questions. The crowd watched some clips, got some free product and between speakers listened to DJ C-Lo spin some tracks.

Times are a changing for sure. I've predicted for awhile that cultural & sports trends would lead to an increase in foreign athletes leading global marketing campaigns. Rodrigo Petersen is the most recent testament to it. Here's an interview ESPN Skateboarding did with him. Interesting to see him find a spot the BLVD team...

It has never been easy for foreign skaters to make it big in America. Language and marketability have always been a factor in U.S. kids gravitating towards riders from other countries. Recently there has been a shift towards international pros actually staying put and having pro models on brands based in their countries like Blueprint, Cliché, Jart, etc. But Rodrigo Petersen has always had loftier goals than being big only in Brazil.

In my humble opinion, an icon...

Tommy Guerrero talks about his up bringing in the avenues of San Francisco, learning to skate on the hills. His new board reflects his down hill cruising style.

Great video showing the 'success equals reward' mentality of urban youth...

Theotis and Paul talk about Theo's rise to the pro ranks.

Cliché Skateboards released their latest commercial, starring Daniel Espinoza, of Fontanta, California...

Nice little story by Steve Rodriguez, who's done a lot to help build and shape the New York skate scene. As you will see it's an urban story of recombinant elements rooted in early 90's skateboarding, providing good insights into the current state of the U.S. youth market.

Back in the day in 2002, Kerel Roach (ABC crew) and Bryan Chin (Metrospective.com/ Officialnewyork.com) came up with an idea for the “All City Skate Jam.” Basically bringing it back to the early 90’s when skating was more about skating all day with all your homies(and anyone else who was out) and less about cliques and spots that no one wanted to share. So the ABC crew and Metrospective.com picked Sunday, July 14, 2002 as the day it would go off. The flyer was made and the info was posted online, and that Sunday was the first real mass skate/takeover of the city.

Mark Gonzales doesn't seem to be losing any creative energy as he gets older. Here is his latest...

300 pages of lo-fi photographs taken by the skater-turned-artist, capturing the spontaneity of his life from his camera phone.