Awesome bilingual content via Yes Snowboards...

The Yes Crew joins up with the Save The Waves Coalition to help build a greenhouse for earthquake relief.

While reading 'Combining Print and Digital Ad Content with QR Barcodes', couldn't help but think of the applications this has on urban youth market. I mean can you really think of a better tool designed to educate or engage a consumer who knows little about your product or service? Magazines tend to be the initial and most accessible media outlet to lifestyle 'aspirationalists' out there...

Millennial youth's affinity for all things digital is well known by now...I've argued it would be pivotal for brands to devise a coordinated digital strategy built around cultural intelligence. The pieces are in place to connect with aspirational bicultural/bilingual urban youth segment, cause they really are looking for the content that introduces them to a new world. On top of it all, because these efforts live digitally, tools are emerging to that conversion rates and monitor whether clicks on ads.

ScanLife started working with Transworld SNOWboarding, Brad Steward at Bonfire, and Kevin Winkel at K2 Snowboarding in an effort to bridge print and digital advertising reach. The image above has barcode in the lower left image that redirects a mobile user to a branded video clip. Potential for retail oriented integrations is tremendous...

Both companies see this technology as a way to change advertising and attract consumers in the future. Winkel says it’s very intriguing to be able to use one code, and then consistently change the content, passing off information to consumers by using sales tools and even products; “In the end it is another tool we can use and something that has definitely changed how we create our interactive media and the direct tie between that and our print materials."

¿Será éste su año para terminar con las excusas?

Will this be your year to end the excuses?

El Argentina Snowboard Tour (AST) tendrá su lugar propio en la pantalla de ESPN+. A partir del 27 de Septiembre comenzarán una serie de programas sobre cada fecha del circuito argentino de snowboard llevado a cabo en diferentes sedes del sur argentino y convocando a snowboarders de todas partes del planeta.

Looks like Latin American inspired snow content may finally be moving up the chain of digital consumption at ESPN Deportes. The acquisition and development of alternative Spanish-language content is something being explored and likely to increase moving forward. Very interested to see how much exposure the Argentina Snowboard Tour (AST) gets as a result of being highlighted on ESPN+.

As content like this get disseminated, it would be fascinating to understand and track its reach within the North American Latino audience...

Manuel Diaz y sus amigos Chilenos arrancando la vida con la nieve...via Nitro Snowboards

Some fun shred from Manuel Diaz and his Chilean friends...via Nitro Snowboards

Los contendientes son los que están progresando el deporte, y abriendo la puerta de percepción. Son los luchadores de la nieve…

The contenders are the ones progressing the sport, and opening the doors of perception. They are luchadores on snow...

One thing I noticed while in Argentina recently is the role of food during the on snow experience. Good eats like a Lomito, Choripan, and Milanesa sandwich all left a memorable impression. This Burton Argentina event is a great example of the cultural relevancy food has in bringing folks together to ride...

"Termina una semana de competencias con un evento amistoso de snowboard. Sol, hamburguesas, amigos y una session de saltos fueron los condimentos del dia de asado invitado por Burton Argentina. El BBQ BURTON DAY fue un encuentro de asado y snowboard libre en un dia de montaña clásico de powder y sol. Simplemente una excusa para juntarse todos a pasar un buen momento entre amigos. Además de la presencia del Team Burton de Argentina y de los locales de Villa La Angostura, estuvieron presentes los pro riders, fotógrafos y filmmakers con mayor influencia en el mundo del snowboard hispano. Entre ellos Jorge Belardi, Facundo Vial Sotomayor, Facundo Huarriz, Andres Barroso, Manuel Albisu, Mariano Gibert y Juan Cruz Ureta de Komunidad Snow, Tincho y Grego Campi de BQP con los catalanes Dani Sastre, Mark Salas, Fran Massaguer, y el alemán Elias Elhardt. Como siempre Mateo Rojas con las cámaras de Gravedad Zero, las fotos de Guido Villaverde, y toda la alegria de las chicas Maria Houssay y Julieta Albornoz."

I had an awesome conversation this morning with of Signal rep down here (Snowboard Patagonia). It reaffirmed why my trip to Bariloche, Argentina was a step back in time. It's what snowboarding was like in the early nineties in the United States. An era filled with creative drive, energy, and enthusiasm.

This pic from Signal Argentina really personifies this sentiment. People are making their scene happen down here with limited resources. Using everything available to them to live the lifestyle. Its been very refreshing, and a reminder of why I still ride after all these years...Creativity rules the world! Viva la nieve!

"We got everything, Hi Def cams, Grego Campi from BQProductions, boards, dirt and some snow. Friends Mark Salas (Spain), Massaguer(Spain), then Manu Dominguez (Signal Arg) on his OG and myself on my brand new Park Series.

Almost everything, we didn't have a spot for filming. So after going around the mechanic shops at the base of Cerro Catedral we found this kind of dirt cliff spot, the guys decided to bury a pole on the lip of it and after many hours of work with the sun sinking we started the jam.

At the beginning the compression was hard, couple times after trying we stomped some good ones Manu got some fronts blunt 270 out, front 180 melon and tried some 450 out the pole, and I got a smooth fs 360 and happier after I stomped a switch 50-50 ollie of the pole. Perfect fun day!"

Fran Belaustegui

Podés ver el Mapa de Pistas Completo directamente haciendo un click en la imagen, o descargarlo haciendo click con el botón derecho del mouse y luego seleccionando "Guardar imagen como...".

Ésta es la montaña donde estaré hacendo snowboard por la próxima semana. El lugar me impresioné mucho. Tiene un poco de todo, el terreno es grande y el ambiente muy padre...

This is the mountain I'll be snowboarding at for the next week. The place has impressed me. It has a little of everything, the terrain is big and the atmosphere is cool...