A further sign that the ever evolving Latin action sports market continues to evolve. RDA is turning into annual award show highlighting Hispanic action sports athletes and creatives...

RDA (Riders del Año) se trata de una noche especial, organizada con la colaboración de riders, periodistas, medios de comunicación, asociaciones y empresas organizadoras de eventos, para premiar a los deportistas, periodistas, medios de comunicación y eventos nacionales más destacados del año.

RDA es una noche mágica de los deportes extremos, una gala creada por nosotros para nosotros. La gala de los RDA se celebra anualmente para reconocer y celebrar los logros deportivos.

RDA busca fomentar el desarrollo del deporte de acción en Argentina y promover la participación en estos deportes por todo el país sin importar el sexo, procedencia, etc uniendo a todos ellos en una noche única.

Here's how Burton Argentina finished out the southern hemisphere's 2011 winter...

Como despedida de la temporada el Burton Demo Tour viajó a La Hoya para la octava edición de la Freesession. Los muchachos del park diseñaron un setup perfecto para probar las nuevas tablas y fijaciones que trae Burton el año que viene. Chequeate el video!

Orale...

Marc Frank Montoya has been ruling the urban snowboard scene for so long, it seems like he should be 102, hanging out in an old folks home somewhere talking about how good things used to be "back in the day." Instead he's still out in the streets and in the mountains, killing it with his FODT crew, making movies that will have your mouth hanging open -- as much for the riding as the shock of wondering how these guys get away with doing it in some of the places they do.

Latin style...

A perfect stage was set for the occasion in the beautiful, luxurious hotel. Located on the beach with the Pacific Ocean as the background, competitors, organizers and ISA Officials enjoyed a night full of fun, live music, delicious local food, lots of Salvadorean culture, the trademark Aloha Beach Party bonfire and a stunning fireworks show.

Very interesting to see L.A. urban architectural features making an appearance at the local hill. Gotta think its a small, but, significant act to connect with the urban audience of SoCal. AgaSoin, skate bleeds into snow.

Mountain High is proud to announce four new “Los Angeles Features” which will be introduced to their terrain park for the 2011/12 winter season. The Concert Hall Handrail is the first of the four features to be completed. This massive down-flat-down staircase handrail combo is an exact replica of this iconic concert hall rail in Los Angeles and will be a centerpiece of Mountain High’s terrain park this coming season.

Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality

It still amazes me that Spanish-language snowboard content isn't being further expanded in the U.S. Hispanic market..

This is from this last season's Argentina Snowboard Tour...

The guy is definitely outside the age focus of snowboard marketing, but he's one of the pieces to opening the industry to the urban youth segment.

I mean what kid isn't going to see this shot and be like, "I want to do that!" Marco, as usual, showing its all about the right attitude.

When are we going to see a Powder & Rails series on MFM? Now that would be some good digital content/entertainment.

I spent some time with the Burton Argentina crew last year in Buenos Aires. They shared quite a few insights into what was helping them grow snowboard participation in Latin America. This was a cultural branding event they developed and spoke highly about.

Video is from this season, which just ended.

Looks like this was a fun little trip to Los Penitentes in Mendoza with the Burton Argentina team. Amazing terrain down there...