In my humble opinion, an icon...
Tommy Guerrero talks about his up bringing in the avenues of San Francisco, learning to skate on the hills. His new board reflects his down hill cruising style.
Snowboarders from Brazil make they're way to Valle Nevado in Chile. Yeah I know, no snow in Brazil, but there this story speaks to the "Lure of the Unknown Love" found in the mountains...
Tiago Brant e Gustavo Veiga chegam ao Valle Nevado depois de 4 dias de viagem!
Six Stair has been making my favorite skate films for years now. The super 8 film and storytelling they use has always drawn my admiration.
This video is a testament to the global appeal of action sports lifestyle and culture. While this park has its flaws, it is situated in one of the last places you'd think you find it - Quito, Ecuador.
Bienvenidos al tubo completo...In 2000 we went to Quito Ecuador with a random crew for two weeks to ride an old skatepark with a fullpipe. It was cut into 5 episodes for TV.
A thought provoking keynote presentation by Ralph Santana CMO of Samsung at this years Ad Age Digital Conference...
Samsung's approach looks for the intersection of a brand's DNA with contemporary cultural trends and values so as to engender culturally relevant approaches. Such an idea, which Samsung calls "culture casting," need mass sensibility, so by utilizing a mix of media platforms, it's possible to begin to target specific audiences accordingly using relevant tools.
This "transmedia" approach gets interesting because it allows for the depth of storytelling to expand into various cultural trends, perhaps even those that we know little about.
If you are able, watch Mr. Santana's video presentation...
First mentioned the role that digital technology would have on the action sports category back in Nov. of 2008. It wasn't too hard to see where things were trending. It become obvious that mobile devices would lead the charge in introducing digital content, like snowboarding, to urban youth. Thus digital would introduce a new generation of enthusiasts to the ation sports lifestyle and culture.
Fast forward to today, and the business opportunities are still there. Apple released the Ipad2 this week and there are some sleek new features for marketers to leverage. And again, why does this matter in relation to the youth market, especially Hispanic? Well look at who's buying all these consumer electronics. Proof I've been right for a few years now...
Interestingly the AdAge article highlights retail transactions in all of this, which is increasingly valuable for the action sports industry.
Hispanics' engagement with the digital world comes full circle when analyzing e-commerce transactions across all categories during the month of June 2010. Hispanics in general spent $103.19 per transaction, compared to $90.82 for non-Hispanics.
