ER: #CultureCasting 'Nike Surfing x Alejo Muniz Signature Collection' #RecombinantCulture #SportsMarketing #ActionSports #CulturalBranding

This piece tells the story that inspired Nike's new Alejo Muniz signature T-shirt collection, released exclusively to Brazil.

The line is dope — but Alejo's story is something else.

Parabéns.

ER: #CultureMaking 'My Home, Our Home' #surfing #Mexico #Bilingual #DigitalContent #AnthroJournalism

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

ER: CultureMaking 'ISA Aloha Beach Party, El Salvador' #latISM #SportsMarketing #Surfing

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Latin style...

A perfect stage was set for the occasion in the beautiful, luxurious hotel. Located on the beach with the Pacific Ocean as the background, competitors, organizers and ISA Officials enjoyed a night full of fun, live music, delicious local food, lots of Salvadorean culture, the trademark Aloha Beach Party bonfire and a stunning fireworks show.

‪ER: Culture-Making 'There's no waves in New York?' #QuiksilverProNewYork #recombinant #sports #culture #youthmarket ‬‏

This short video shows why the Quik Pro in New York has potential to change perceptions of urban dwellers...These were my thoughts when news broke of the event.

With the Quiksilver Pro New York a couple months away, we roamed the streets of Manhattan to find out what real New Yorkers think about surfing in the Big Apple. Here's what we found.

ER: Cross-Cultural ‘Nobody is a Kid Anymore’ #SurfFilm #latISM #Brazil #Hawaii #Recombinant #Sports #Culture

Via Huck Magazine...

Brazilian filmmaker Pablo Aguiar has just released this surf film, Nobody is a Kid Anymore.

It takes a fresh look at the surf paradise of North Shore, Hawaii and features a host of young Brazilian surfers including Thiago Camarão, Gabriel Medina and Jessé Mendes.

Title seems to embody everything Brazil is representing these days...

ER: Cross-Cultural 'Dark Lens-Lente Obscura' #SurfFilm #Brazil #LatISM

A little surf film art piece by the Brazilian Pablo Aguiar...

For art to exist, for any sort of aesthetic activity to exist, a certain physiological precondition is indispensable: intoxication. - Nietzsche

ER: Culture-Making 'Olas (Waves)' #latISM #Columbia #surfing #actionsports #youthmarket

Talk about dedication. This little guy is an impressive ambassador of surfing. Sport+culture find synergy here. This film is sort of content that highlights passion, the kind that inspires...

Chispy is a 10-year-old boy who lives in the poorest slum of Cartagena de Indias, Colombia. He shares a double bed with the rest of his family and doesn't go to school. It's early outside and Chispy wakes up to go surfing. He travels to Tayrona in order to reach his waves.

Colombia, 9 mins, 2008
Director: Camila Jiménez Villa
Producer: Cristina Escoda

ER: Cross-Cultural 'TERCER REPORTE SEMANAL QUIKSILVER CEREMONIAL 2011' #LatISM #Surfing #Chile #DigitalContent

Ramón Navarro nos cuenta por que, volvemos a bandera roja y seguimos esperando por las mejores condiciones y las olas mas grandes para este mega evento.

The commercials at the end were interesting...shows Spanish-language affinity for action sports lifestyle.

ER: Culture-Making 'THE LIFE(OF)STYLE' #latISM #Brazil #youthmarket #skate #surf

An experimental short for the magazine UMAG about the lifestyle of a group of skateboarders and surfers in São Paulo and Florianópolis - Brazil

ER: Cross-Cultural 'Tales (Full lenght)' #LatiSM #surf #film #Brazil #Central America #Mexico

Posted a teaser for Tales in December. It's a film by Mark Daniel about Brazilian surfers traveling through Central America and Mexico. Beautiful imagery, solid music and conveys a strong Latin vibe. The kind of digital content that leaves an impression...Muito legal!