ER: #CultureCasting 'Nike Surfing x Alejo Muniz Signature Collection' #RecombinantCulture #SportsMarketing #ActionSports #CulturalBranding
This piece tells the story that inspired Nike's new Alejo Muniz signature T-shirt collection, released exclusively to Brazil.
The line is dope — but Alejo's story is something else.
Parabéns.

