Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality

It still amazes me that Spanish-language snowboard content isn't being further expanded in the U.S. Hispanic market..

This is from this last season's Argentina Snowboard Tour...

I've said for a long time that technology has the opportunity to serve as a bridge between an online/offline existence. The marketing resource for cultural and lifestyle brands to attract new customers. Sports, especially snowboarding, would be able to address participant gap via new media technologies. It is after all the way to reach young urban consumers. Based on The Creators Project posting I read this morning, we aren't too far off from seeing the content that can deliver on this idea...

Step into the fray, media artist and keen snowboarder Trent Brooks who’s developed an open source project called AntiMap to take that data indexing experience to the slopes, gathering real-time rider data while you’re out skiing or snowboarding. It then analyzes your numbers and even syncs it to video footage of you riding around, so you can marvel at your sick moves while enjoying some après-ski downtime.

Red Bull figured out the new media awhile ago. The Red Bulletin Magazine is a fine example. They continue to really good at keeping their brand culturally relevant in the era of transmedia.

"It really begins with the people you involve, people who are committed to the journalistic product and storytelling," said Andreas Tzortzis, its U.S. editor. "It's being willing to go to the Atacama desert for a story on scientists who stare up at the heavens or head into New Orleans to talk about brass band culture years after Katrina, as well as more obvious stories about Red Bull-sponsored athletes or events."