ER: #CultureCasting 'Nike Surfing x Alejo Muniz Signature Collection' #RecombinantCulture #SportsMarketing #ActionSports #CulturalBranding

This piece tells the story that inspired Nike's new Alejo Muniz signature T-shirt collection, released exclusively to Brazil.

The line is dope — but Alejo's story is something else.

Parabéns.

ER: #CultureMaking "La Lucha" - Jaz in #Mexico #DigitalAnthropology

ER: #CrossCultural 'HIGH' Experimental #SkateFilm #latISM #Venezuela #DigitalSports

Venezuelan filmmaker Daniel Etura has just released this experimental skate film, High.

Made with graphic designer Sergio Jungle, it sees an unnamed skater riding a bowl in Madrid, Spain to the sounds of Aphex Twin's Window Licker.

It's heavily laden with clever editing and post-production, letting the music dictate the skateboarding.

Via - Huck Magazine

ER: #CultureMaking 'My Home, Our Home' #surfing #Mexico #Bilingual #DigitalContent #AnthroJournalism

Man, this is a really well done short film highlighting the town Barra de la Cruz and the impact of surfing...

This film has transformed from a simple short for the web into both an introduction and inspiration to a much bigger and deeper project: The Water's Edge Project.

watersedgeproject.org

ER: #CultureCasting 'After School with P-Rod & Friends'

Talk about an athlete/celebrity influencer having a cultural moment. Paul Rodriguez is receiving this year's Stoked Achievement Award this week.

Paul Rodriguez spoke at an After School event presented by Stoked & Mountain Dew yesterday at New York City Technical College. P-Rod took the stage in front of an audience of high school students to answer some questions from Stoked founder Steve Larosiliere and to speak about how skateboarding has shaped his life. Alex Corporan, Mark Nardelli, Steve Rodriguez & Nigel Sylvester also spoke on friendship & leadership topics and answered questions. The crowd watched some clips, got some free product and between speakers listened to DJ C-Lo spin some tracks.

ER: #CultureCasting 'Marc Frank Montoya talks La Familia' #latISM #Recombinant #SportsMarketing #Snowboard

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Orale...

Marc Frank Montoya has been ruling the urban snowboard scene for so long, it seems like he should be 102, hanging out in an old folks home somewhere talking about how good things used to be "back in the day." Instead he's still out in the streets and in the mountains, killing it with his FODT crew, making movies that will have your mouth hanging open -- as much for the riding as the shock of wondering how these guys get away with doing it in some of the places they do.

ER: #CultureMaking 'TTR iPhone and iPad App' #Digital #CulturalBranding #SportsMarketing

Another digital tool has emerged that will enable the snow industry to attract and retain a new pool of riders...

TTR Snowboarding has a brand-new, free App for the iPhone and iPad. The App gives you access to rider profiles and rankings as well as a look at all the current contenders for the TTR World Tour Overall, Halfpipe, Slopestyle, and Big Air titles. Head over to the iTunes App Store to download it for free.

ER: CultureMaking 'ISA Aloha Beach Party, El Salvador' #latISM #SportsMarketing #Surfing

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Latin style...

A perfect stage was set for the occasion in the beautiful, luxurious hotel. Located on the beach with the Pacific Ocean as the background, competitors, organizers and ISA Officials enjoyed a night full of fun, live music, delicious local food, lots of Salvadorean culture, the trademark Aloha Beach Party bonfire and a stunning fireworks show.

ER: #CultureMaking 'Mt. High Brings L.A. To The Snow' #Urban #YouthMarket #Snowboarding

Very interesting to see L.A. urban architectural features making an appearance at the local hill. Gotta think its a small, but, significant act to connect with the urban audience of SoCal. AgaSoin, skate bleeds into snow.

Mountain High is proud to announce four new “Los Angeles Features” which will be introduced to their terrain park for the 2011/12 winter season. The Concert Hall Handrail is the first of the four features to be completed. This massive down-flat-down staircase handrail combo is an exact replica of this iconic concert hall rail in Los Angeles and will be a centerpiece of Mountain High’s terrain park this coming season.

ER: #CultureMaking 'Rip Curl - SplitBoard con Juan Beveraggi' #DigitalContent #CulturalBranding #Media #SportsMarketing

Yeah, yeah...I know the splitboard market is pretty small, but its another awesome example of some Spanish-language digital content that if directed properly has the opportunity to engage with the market in innovative ways. This stuff will move through social networks before any mainstream media outlet will tap into it...

Les presentamos un nuevo podcast de Rip Curl, esta vez Juan Beveraggi nos muestra su Splitboard!!!

Via Bad Quality